Sellouts are Sephora are to be expected. But when a brand new product flies of Sephora shelves and becomes the #1-selling moisturizer in less than a month, now that’s something special. That’s just what happened with the April launch of Tatcha Water Cream. Since hitting Sephora at the beginning of the month, it’s had to be restocked. Twice.
What makes this moisturizer so unique you might ask? Well, other than being the latest addition to the Japanese brand’s playbook, it’s the formula that has people knocking down Sephora’s doors. But it’s not just beauty editors and bloggers who are singing the praises of the gel moisturizer.
The unique gel is unlike your typical thick cream moisturizer. This is a bit milky in consistency and wiggles a bit like a jelly. It’s thin when applied, sinks in quickly, and doesn’t leave skin feeling oily or sticky—no residue here.
But that’s not…
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